Albed

Transforming a showcase site into a dynamic catalog of solutions that is a sales support tool in b2b

Client

Albed

Sector

Furniture and interiors

Albe Product System Details: Integra
Albe Product System Details: Quadra
Albe Product System Details: Rivista

The need

To implement the new positioning, the new value proposition and the product system proposition in a digital platform, the first step to collect data and build a digital ecosystem of customer-oriented services.

The insight

We combined Design Thinking and a customer-centric approach with the digital transformation, we started from listening and understanding the customer needs to design a digitalization process in stages, that would be sustainable and comprehensible by the organization.

The solution

After sketching a new value proposition and renewing the approach to the product system, we focused on building a new digital identity for ALBED.

With the technical support in the development and with the user experience knowledge of Men at Code, we designed a web platform that could illustrate the brand and its potential basing on the customer design needs, in an effective and immediate way both for designers and professionals and for the final customer.

The result is a digital ecosystem in which every user can recognize the old methods of consultation, but discovering a new modular and versatile universe of design solutions, an advanced system of services that facilitates communication between company and customers, in order to increase data and lay the foundations for a forward-looking digital transformation.

Kpi online

In the first 6 months of launch

0

Registered users

0

Single sessions per day lasting almost 4 minutes

0

Users

0

Sessions

50%

Foreign traffic

Client

Albed

Sector

Furniture and interiors

Tipology

Design experience

Modality

Team as a service

Thinkingram modules

Empathy, Definition, Ideation, Prototyping, Test, Implement

Sounds familiar?
We can help you!

Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

 
You can find more information here:
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.