Empathy
The first two weeks of work were dedicated to a series of internal interviews involving the Area Manuale team and the key figures in the Group internal supply chain (operations, art–direction, r&d, hightech–Lab). We interviewed about 10 people in the group.
Mapping of the Manual Area offer
This analysis was followed by the mapping of industrial sectors with compatible needs fitting with Area Manuale capabilities, investigating the market sectors of: Amusement parks, Pet Products, Hunting Weapons & Rifles, Outdoor Furnishings, Indoor Furnishings, Bathroom Furnishings, Orthopaedic Footwear, Household Goods, Garden, Industrial and Agricolture Equipments and Machinery, Medical and fitness, Small appliances, Professional cleaners, Office seats, Security and home automation, Sport equipments.
We conducted about 20 interviews with different subjects, to identify when and how manufacturing companies from diverse market sectors look for external prototyping services, product development services, small series production services and how they value digital and manual competencies.
Models developed in one year by the companies interviewed
Approach 1
Approach 2
Advantage perceived by the companies interviewed
Approach 1
Approach 2
The in-depth interviews with R&D managers, product managers, designers and opinion leaders from prospect companies, allowed us to detect in a wider vision gains and pains of the prototype management in manufacturing companies and the production of high value small series for luxury brands.
Small series production
Finally, we mapped out external competition, identifying local and national companies that offer similar modelling, prototyping and product development services.
We compared their competencies set, their value proposition and their business models to inform and enhance the vision of future possibilities.
Comparison of the different types of competitors
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