KanbanBOX

Assist the team of the world leading app for the digital Kanban to outline his Value Proposition focusing on the main stakeholders to frame them in a holistic service experience ecosystem

Client

KanbanBOX

Sector

Supply chain managment software

KanbanBOX Value Proposition
KanbanBOX Value Proposition
KanbanBOX Value Proposition
KanbanBOX Value Proposition
KanbanBOX Value Proposition
KanbanBOX Value Proposition
KanbanBOX Value Proposition

The need

KanbanBOX is the world leading software for the digital Kanban, a fundamental tool of supply chain's Lean management . On the occasion of its rebranding, KanbanBOX felt the need to review its identity values to audit its value proposition and the service experience of its users and stakeholders, aligning a rapidly growing young team.

The insight

Value Proposition Design is a phase of Business Design dedicated to define the value proposition of a business. Explaining a value proposition means focusing on the main stakeholders, their personas, outlining their job-to-be-done, gains and pains and framing them in a holistic service experience framework to align the team around the identity, values and intentions of an organisation, sharing the language and motivating the team to compete together for a common goal with one voice.

The solution

We assisted the KanbanBOX team in a co–design process  facilitating the joint-discussion on the values ​​and the reasons of the business idea, on the stakeholder behaviors and on the nature of their ecosystem, in order to express the values ​​that fuel the business identity and its projection towards the future.
We ideated a work path using different and personalized canvases in order to accompany the KanbanBOX team in a process of drafting its values, identity elements, intentions, values ​​by sharing experiences and points of view to build a holistic vision of the organization that was shared by all internal stakeholders.

In this case, we mixed our design thinking based approach, Thinkingram, with the frameworks developed by the Platform Innovation Kit by M. Walter, N. Dumas, S. Frost e A. Friede.

KanbanBOX workshop with Tipic

Our intervention

A fast and effective path based on collaboration: 4 phases, three co-creation sessions with the client and a fourth phase of strategic synthesis.

KanbanBOX Platform Innovation Kit
KanbanBOX Platform Innovation Kit

Phase 1

Who, what and where

The first day of the workshop was dedicated to focusing on “Who, What and Where” through a shared overview of the business ecosystem, the competitive scenario and the identification of stakeholders. We mapped the perceived as-is of the work team with the aim of aligning the team on the contents.

Phase 2

How and why

The second day of the workshop was dedicated to “How and why” with the aim of showing the actors involved, their sought-after advantages and the problems they want to solve, and define their path thanks to the service offered by KanbanBOX.

Phase 3

Value

The third day of the workshop was dedicated to values and identity, to summarise the work carried out in the previous moments and the reasons that fuels the vision of the future of the team in a coherent vision and mission of KanbanBOX.

Phase 4

Restitution

The last phase was dedicated to the synthesis and strategic return of the work carried out with a particular focus on the values, identity and porpouse of KanbanBOX (what is KanbanBOX, reason why, what we do, how we do it, our values, our identity, our target).

KanbanBOX workshop with Tipic

Strategic Analysis sessions with the KanbanBOX team

Client

KanbanBOX

Sector

Software di supply chain managment

Tipology

Enhance

Modality

Consulting, Formation

Thinkingram Modules

Empathy, Definition

Sounds familiar?
We can help you!

Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

 
You can find more information here:
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.