Quartzform, the german brand of quartz agglomerate that has recently joined Scapin Group, wants to develop a new product to stand out in a market where technology is used to imitate natural materials.
Adopting the strategic foresight approach, we have intercepted the emerging trends in the international contract market and, with the aim of gaining more visibility between the sector opinion leaders, we have worked to enhance an innovative technology and prevent the reputation of technical imitation of natural stone, working on unique and distinctive qualities and identities.
The first step in giving shape to the experimentations of OFFMAT, the new business unit created for Scapin Group, was to design a collection of "impossible" stones for Quartzforms, which were ideated for architects and designers.
Working on an experimentation platform, we supported Management in the risky choice of switching the design approach from Market Follower Strategy to Customer-Centric Strategy.
Thanks to the interviews made with the sector opinion leaders in the phase of qualitative analysis conducted for OFFMAT, we noticed the necessity to remove the synthetic stone surfaces from the position of imitation that it had in the imagination of most sophisticated designers.
Taking inspiration from volcanoes, the places where nature creates and amalgamates natural elements, we have designed a collection of impossible stones that have unique qualities and identities.
Vulcans surfaces are characterized by colors and blends chosen to match the materials used in the different visual cultures and approaches to interiors that characterize the custome-made project market.
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