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The resistance to change

The resistance to change

The resistance
to change

Having a competitive advantage through technology alone is a dangerous illusion

For both people and businesses, being unwilling to new experiences leads to a situation of immobility where one seeks refuge in a known and familiar environment. This behavior, however, can be mitigated through an information process that brings awareness and understanding of the changing ecosystem. Organizations, therefore, can reduce their resistance to change by sharing information with their stakeholders.

Innovating means accepting that something has to change, and being open to change allows innovation to enter the company and thrive

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