Questo testo è responsive

There’s an app for everything

There's an app for everything

There's an app for everything

Servitization as a response to the rising of complexity

In an environment where "material" and "immaterial" are increasingly co-present and interdependent, how can companies in the manufacturing sector, which are strongly tied to the physical product, offer value in line with market demands? Continue to do what they have always done-understand customer needs, adopting a broader point of view. The focus is no longer just the ergonomics of the product but the user experience as a whole.

To meet the changing needs of people and the market, we must offer a different blend of two indispensable components each time: product and service

Interested in the subject?
We talk about it in our book.

Designing innovation in complexity using design methodologies through the stories of 15 champions of change.

Look forward to your futures with a toolbox to use right today with your team in your organisation.

Futures by Design
A book published by Guerini Next
Find it in bookshops or online at:
Ibs | Mondadori | Amazon

Futures by Design book
Futures by Design book
1200 1200 Tipic
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