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There’s an app for everything

There's an app for everything

There's an app for everything

Servitization as a response to the rising of complexity

In an environment where "material" and "immaterial" are increasingly co-present and interdependent, how can companies in the manufacturing sector, which are strongly tied to the physical product, offer value in line with market demands? Continue to do what they have always done-understand customer needs, adopting a broader point of view. The focus is no longer just the ergonomics of the product but the user experience as a whole.

To meet the changing needs of people and the market, we must offer a different blend of two indispensable components each time: product and service

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