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Our method: Thinkingram

An hybrid method that combines Design Thinking, Lean and Design Sprint, developed starting from the experience of different customers with unique challenges

Working between strategy, marketing, product and production, comparing ourselves with multidisciplinary teams and skills, this has allowed us to relate Design Thinking with the Lean method, Agile and Design Sprint and recognize similar evidence in the methods adopted by the various company functions.

Starting from the double diamond model of Design Thinking, and from the concept of modularity and application of different tools that integrate throughout the process, we have developed our own framework..

We called it "Thinkingram", a words' play between "Design Thinking" and "Tangram", where each figure represents a module of the process.

La combinazione di tutte le fasi del Thinkingram

The 7 phases we have identified (Empathy, Definition, Planning, Concept, Test Prototyping, Implementation) help us describing and organizing the complete process, from the beginning of the research to implementation, in a single storyline.

Thanks to its modularity and flexibility, the "Thinkingram" is adaptable to any type of project and context and, by enhancing the single phases without losing an overview, it is particularly effective with complex problems that require continuous alignment and verification.

Using Design methodologies, we bring innovation to organizations, promoting a collective change of approach that allows the birth of ideas that work.

We involve people in a systemic vision and, supporting them with a design method and the most suitable tools, we help them to shift the magnifying glass on the “right” problem to start innovation paths together.

Thinkingram: a hybrid adaptive methodology

Thinkingram is a TIPIC methodology, described for the first time in a case study selected by the Academy for Design Innovation Management at the World Biennal Conference 2019 held in London, at Longhborough University, and published in the 04/2020 issue of the American Journal of Management with ISSN 2165-7998 (reference researchgate)

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