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We have (not) always done this way

We have (not) always done this way

We have (not) always done this way

An active and conscious behavior can drive the change

Businesses often speak of innovation, evolution and change to describe a different situation; however, the terms suggest different meanings. Change relates to the external ecosystem while innovation and evolution are two internal reactions of the enterprise in response to change that highlight an active or passive behavior. How did your enterprise react to the last perceived change? Did it drive it or did it suffer it?

Actively reacting to change in the ecosystem is a prerequisite for any enterprise that wants to innovate

Interested in the subject?
We talk about it in our book.

Designing innovation in complexity using design methodologies through the stories of 15 champions of change.

Look forward to your futures with a toolbox to use right today with your team in your organisation.

Futures by Design
A book published by Guerini Next
Find it in bookshops or online at:
Ibs | Mondadori | Amazon

Futures by Design book
Futures by Design book
1200 1200 Tipic
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