We work with teams, we know the people and we do qualitative research with methodologies from social sciences. We conducting interview the key figures to understand motivations, needs and experiences, reconstructing an image of the company through the people who make it up, identifying a portrait of the present and an aspirational picture.
We map the company’s external network and we do a series of interviews to picture how the company is perceived, what are its strengths, what are its weaknesses, ambitions and problems of the stakeholders. We identify the insights of threats and opportunities, and the problems to be solved.
We explore the market, identify direct and indirect competitors, check the positioning, track current and future trends.
We verify in the field the insights from internal and external research and we observe the approach and the behaviour of the market main players.
Being aware of the state of the market and future trends allows us to return a picture of the market with highlights of possible links with the company potential. This is the base work to identify new opportunities.
Through our immersive research into human needs and experiences, market insights and trends, we develop together with the company a strategy and an action plan to leverage their assets to:
• differentiate and grow their business;
• innovate their value proposition;
• forge strong customer relationships.
To engage the company teams and make the change tangible, we work with a variety of tools and methodologies that enhance participation, speed and effectiveness.
Our method blends the service design approach with lean and agile methodologies. We called it Thinkingram.
Innovative ideas are only valuable if they become real. Execution comes through an action plan.
Tipic sets a roadmap to test, prototype and scale solutions; sets kpi to measure results; develops and manages specific actions to deliver value, activate markets and increase leeds.
“Thinkingram” is our possible answer to the emerging need to integrate qualitative and quantitative methods; vision and execution; design thinking, strategy, and marketing with company efficiency methods; in a single framework.
The modularity of this approach enhances the individual phases without losing the overall vision. It is an advantage in complex projects in which different subjects and skills are called to collaborate.
> read about Thinkingram, our methodology.