The human-centered design we propose is a social innovation tool, a brand new marketing made of storytelling of the brand and the product.For a kind of Sustainability – not just environmental – that is not a goal but a direction.
The design we want is a shared language, educated and educational, capable of giving emotion to rationality as well as new, unexpected and profound meanings, new beauty to poor and neglected concepts and materials.
With design we have the opportunity to materialize the observation of what is not done and hear what is not said, because we can not solve problems using the same practice that generated them. Thinking “out of the box” is not enough anymore, it is time to rethink the box as well.
The most exciting projects are those that allow you to give a new meaning to the concept of insight. Exploring human behaviour to gain new meanings. To have the opportunity to observe what is not done in the action and what is not said in the story.
Only in this way is it possible to capture golden insights, the indefinite “something” that leads people to abandon their comfort zones and act. In a new way. Insight that allows you to build prototypes of something never seen before and immediately recognizable, at the same time.
Freedom Room is an essential and economical housing module for a proposal / product for innovative temporary or permanent solutions, spread hotels, student facilities, hostels. A room that becomes a place designed to use the space at its best, for working, studying, living, enjoying.
But also a room that becomes a tool for urban renewal in abandoned areas. Freedom room modules can be used within industrial, commercial, non-commercial and urban areas that have fallen into disuse, pushing new social dynamics and re-shaping communities and neighbourhoods.
Freedom Room was born from a new idea of cells for Italian prisons. From an idea shared by Aldo Cibic, Marco Tortoioli Ricci and Tommaso Corà, it took shape thanks to the advice of some detainees in the prison of Spoleto. Who better than them to explain how to live best in a few square meters?
The cell is a closed shell that is constantly reinvented by those who live inside it. A motionless spaceship where a stool becomes an oven, the bed becomes a closet, the can becomes an antenna, the table becomes a gym. A place with a small space inside and no more space outside. A place demanding a new opportunity.
Yes, if you’re a visonary maker thinking out of the box is not enough anymore, it’s time to rethink the box as well.