Our collaboration with Albed in the company marketing management and creative direction includes a new brand communication, the flagship showroom concept in the historical center of Milano the development, and the industrial design for the product collection development.

Tipic for Albed: Quadra system interior

We have consequently developed a range of products that complemented the company’s offer for the contract market (b2b) to encourage designers to choose them in their projects.

Tipic for Albed: unrolling technical content
Tipic for Albed: unrolling technical content
Tipic for Albed: Integra, an invisible door
Tipic for Albed: Integra, an invisible door
Tipic for Albed: Integra, an invisible door
Tipic for Albed: Integra, an invisible door
Tipic for Albed: Integra, an invisible door
Tipic for Albed: Integra, an invisible door
Tipic for Albed: Integra is the first double flush door

INTEGRA, one of the new product lines introduced in the catalogue, was the first double flush door on the market. It eliminates cover profiles and visible jambs creating a perfect continuity of wall and door.

Tipic for Albed: closet, interior

In creating a business platform for b2b marketing, we designed the first company’s flagship store, located in the “design district” of Milan, next to the famous “Montenapoleone area”.

Here we presented the last catalogue that launches the new Albed language, a technical and sensual approach to represent the products possible applications.

> Discover the new language we developed for Albed in: Omnibook

Tipic for Albed: Ri-vista system
A project for Albed.
Creative direction by Tipic.
Photos by Paolo Festa (Tipic).