As hi-end sportware equipment is becoming part of a new exclusive lifestyle, Arc’teryx Europe asked us to think a new approach in retail space as part as a new brand positioning in luxury department stores.

Tipic for Arcteryx: a new shop-in-shop concept

Our challenge was to create a new paradigm in the brand approach to retail space, developing a new design vocabulary coherent with the brand dna.

Tipic for Arcteryx: a new shop-in-shop concept

The display wall is designed as a modular system with a special invisible anchoring structure. It provides complete, fast and easy custom adjustements possibilities. It’s easy in this way to improve the display set up day by day.

Tipic for Arcteryx: product first
Tipic for Arcteryx: modular shop-in-shop set-up
A project for Arc’Teryx Ltd.
Design by Tipic with Cibicworkshop.
Photo by Alberto Parise.