Ca’ppucino is a group of Italian restaurants both in London and Milan. For the brand new London Ca’ppucino, located inside world renowned Harrod’s luxury department store, we designed a new brand identity & interior design update to communicate italian food's quality and passion.

Is there a distinctiveness that characterizes an Italian food place and makes it recognizable in the world?
This was the challenge in Ca’puccino’s project, leading an identity development work to boost the brand through the creation of the new London’s and Milano’s restaurants.

Based on a mix of trend and qualitative research on customer imaginery and approach, we developed an original look, which was created by utilizing a mix of natural stones and materials. The finishing gives Ca’puccino an unique and distinguishable feel within the world of Harrods.

We implemented in the Ca’puccino brand the idea of a restaurant as a vital place 24 hours a day, tracing a calendar of activities that make Ca’puccino a destination place along the whole day. In the design activities, we upgraded the existing characterizing features that made Ca’puccino recognizable, leading a delicate job of upgrading and functional improvement.