Tipic for Albed: Nile system

Albed’s reference market has deeply changed from a primarily consumer target to that of bespoke interiors.

The transition from the b2c market to the b2b market required a radical change of vision. This affects how products are explained, told, illustrated.

A vision change in the transition from b2c to b2b.

Tipic for Albed: Prima system
Tipic for Albed: Ri-vista system
Tipic for Albed: Quinta system

With Omnibook we proposed a new approach to communication: documenting to implement and exciting to engage.

Tipic for Albed: Beat system

A technical content through the aesthetics of architectural detail: archi–porn

The catalog complements the products as it discloses its potentials to the designer. It becomes a design tool itself.

Each product section begins with a mood-board that reveals the technical potential and the customisation possibilities of a product line. Designers and architects are engaged by an emotional aesthetic of architectural details.

Tipic for Albed: Solo system
Tipic for Albed: Integra system
A project for Albed.
Creative direction by Tipic.
Graphic Design by Luca Bossi.