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Design mindset and business tools

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Tipic's Business Design Approach

We work on growth
and change.

We act cross-sectionally talking with the management, connecting skills, getting hands-on.

To do this we act in multidisciplinary teams embracing ambiguities and working directly on the development of solutions.

We use the creativity and intelligence of Italian design, combined with a continuous study of the market, context and business practices, to help our customers to develop contemporary projects that last over time in a world that changes quickly.

is a team sport.

Angèle Beausoleil,
UBC Sauder School of Business, Vancouver

We have an "open" approach that combines a solid direction of innovation processes with, when necessary, the involvement of external actors: partnerships with other companies, start-ups and research entities.

Why design?

Innovation by Design

The impact effect by Tipic
The impact effect by Tipic
The impact effect by Tipic
The impact effect by Tipic
The impact effect by Tipic
The impact effect by Tipic

How impact changes innovation’s lenses from a systemic perspective. Illustrations from the book "Futures by Design" published by Guerini Next.

Why Design? Because innovation does not happen by itself and design is an excellent catalyst for this in its natural ambidextrousness: it facilitates the identification of problems in order to intervene in the processes that influence them, it helps to imagine scenarios and build a vision, it facilitates co-design and stimulates people to concretely visualise the impact of change.
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