We define desirable futures, translate them into concrete strategic and organisational choices, and guide the company through transformation by aligning goals, structure and day-to-day actions.
Companies are human organisations that operate towards a shared purpose. When that purpose translates into clear strategic choices, a distinctive offering and aligned organisational structures, the organisation generates lasting value for customers, people and the value chain.
How do you shape a coherent strategic and organisational future, where identity, offering, business model and culture evolve together?
At Tipic, we work alongside boards and leadership teams to build future scenarios tailored to their industry and value chain, to define clear offering architectures and value narratives, and to design organisational structures, decision-making processes and rituals that enable scaling while maintaining alignment.
For every choice, we assess impact not only in economic terms, but also on people, value chain relationships, the sustainability of the operating model and internal coherence.
Illustration from Tipic's book, Futures by Design, published in Italy by Guerini Next.
The method
The pace of change in markets and operating environments demands a structured method to navigate uncertainty.
On the path between the present and a desirable future — whether strategic or organisational — we read the forces shaping the industry, detect weak signals that inform decisions, and design concrete pathways that make those futures attainable.
Sense, make, change define the space of transformation. When needed, we integrate external partnerships (startups, research centres) to accelerate without losing internal coherence.
Our consulting and hands-on advisory projects weave together strategic vision, foresight and organisational process interventions throughout the entire engagement.
Ongoing applied research
Our Futures by Design method stems from the continuous experience in strategic consulting and organisational design projects led by Lucilla Fazio and Tommaso Corà on one hand, and from applied research formalised in books, papers and tools shared with both the practitioner and scientific community on the other.
How do you design a company for a targeted, competitive and sustainable future?
A method to unite vision and action. A toolkit to navigate complexity. Inspiring stories of courageous champions of change.
How do you design more sustainable business models?
A new tool to read and design business models that aim to generate impactful, original and useful innovation.
A tool for a design-driven innovation approach to more sustainable business models, di Tommaso Corà e Lucilla Fazio, The Design of Business Models, 10th Anniversary issue of the Journal of Business Models, ISSN: 2246-2465
Leggilo su Journal of Business Models
Leggilo su Journal of Business Models
How can design leadership enable the shaping of an organisation's future?
Understanding the dimensions and mechanisms of organisations to successfully design desirable futures and inspire stakeholders to take ownership of those futures.
Designing the Future: How Balanced Design Leadership Can Drive Desirable Futures, di Eric Quint, Tommaso Corà e Lucilla Fazio, Design Futures, Special Issue of the International Journal of Design and Allied Sciences, ISSN: 2583-6242
Leggilo su Zenodo
Leggilo su Zenodo