var wpml_cookies = {"wp-wpml_current_language":{"value":"en","expires":1,"path":"\/"}};
var wpml_cookies = {"wp-wpml_current_language":{"value":"en","expires":1,"path":"\/"}};
var wpml_browser_redirect_params = {"pageLanguage":"en","languageUrls":{"en_us":"https:\/\/tipic.it\/en\/portfolio\/customer-experience-albed\/","en":"https:\/\/tipic.it\/en\/portfolio\/customer-experience-albed\/","us":"https:\/\/tipic.it\/en\/portfolio\/customer-experience-albed\/","it_it":"https:\/\/tipic.it\/portfolio\/customer-experience-albed\/","it":"https:\/\/tipic.it\/portfolio\/customer-experience-albed\/"},"cookie":{"name":"_icl_visitor_lang_js","domain":"tipic.it","path":"\/","expiration":24}};
Analysis of sales, purchasing and configuration processes
Redesign of processes in an omnichannel perspective
Development of new languages
Design of digital tools for customer experience
Definition of a new pricing and sales system
The need
Implementare il nuovo posizionamento, la nuova Implementare il nuovo posizionamento, la nuova proposta di valore e il sistema prodotto del brand in un’esperienza omnicanale consistente e coerente. Accompagnare il cliente attraverso i luoghi e i canali che frequenta, offrendo un servizio chiaro, che permetta di cogliere il potenziale del brand in un ottica di servizio. Semplificare le procedure senza eliminare possibilità, esplodendo il potenziale di customizzazione dell’azienda grazie a processi digitali chiari, pensati sulle esigenze dei clienti.
The solution
Implement the brand's new positioning, value proposition and product system into a consistent and coherent omnichannel experience. Accompany the customer through the places and channels that they frequent, offering a clear service that allows them to grasp the brand's potential from a service perspective. Simplify procedures without eliminating possibilities, exploding the company's customization potential through clear digital processes designed around customer needs.
The solution
1/3 – web platform
We have created a digital guide to the discovery and use of the technical solutions offered by the company for interior design professionals
Albed's target market has changed profoundly from a primarily consumer focus to that of contract projects.
The transition from the B2C market to the B2B market has required a radical change in vision that is reflected in how products are explained, narrated, illustrated.
We designed a web platform that could tell about the brand and its potential according to the needs of different customers and stakeholders.
A digital ecosystem in which each user can find the right solutions for his or her approach and at the same time an evolved system of services that facilitates communication between company and customers.
We have declined a new identity language for the brand that supports designers in understanding and declining the product, a kind of sensual manual for architects
2/3 – web configurator
We mapped and redesigned product configuration processes in a customer–centric perspective
To enable the company for a conscious digital transformation, we remapped the configuration processes and redesigned them with a customer-centric solution in mind.
This enabled a series of successive innovations in different areas (operations, marketing, design, sales) freeing up energy and enabling the company for subsequent digital transformation initiatives, such as the implementation of a new corporate software application (ERP).
Having redesigned the configuration processes allowed us to create a customized 3D configuration tool. The configurator has become: • A fundamental sales tool for internal design and proposal generation; • A communication tool with the customer, who can now access a high level of customization.
3/3 – price system and price book
We redefined the price and sales system by designing a price list as a guide no longer to collections but to the configuration of solutions
The final step in the process of implementing the new customer experience was to redesign the pricing system from a solution perspective. The company had a full-bodied price list, full of cross-references and crossovers and repetitions.
Starting with the new offering system and brand positioning, we redesigned the list and price generation system so that it was consistent with the idea of offering solutions to customers.
The result were a 150% increase in configuration possibilities and product codes and a 35% decrease of the number of pages in the price list compared to the previous one.
Further enhancing the sales experience, the new price list allows single-page pricing for each solution and is packed with guides that effectively and concisely illustrate the company's enormous technical know-how that was previously experienced as a limitation.
When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.
var impeka_grve_smoothscroll_data = {"smoothscrolling":"","smoothframerate":"80","smoothanimationtime":"1000","smoothstepsize":"100"};
var impeka_grve_fullpage_data = {"fullpage":"0"};
var impeka_grve_data = {"quantity_buttons":"1"};
var impeka_grve_main_data = {"siteurl":"https:\/\/tipic.it\/wp-content\/themes\/impeka","ajaxurl":"https:\/\/tipic.it\/wp-admin\/admin-ajax.php","wp_gallery_popup":"0","woo_popup_thumbs":"1","device_animations":"1","device_hover_single_tap":"0","back_top_top":"1","string_weeks":"Weeks","string_days":"Days","string_hours":"Hours","string_minutes":"Min","string_seconds":"Sec","nonce_likes":"1ecd702943","nonce_quick_view":"bc965215c1","nonce_area_item":"58e2d747d7","intro_appearance":"once","intro_reset_duration":"30","header_sticky_shrink_spacing":{"padding-top":"15px","padding-bottom":"15px"},"header_sticky_shrink_logo_height":"30"};
var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/tipic.it\/wp-admin\/admin-ajax.php","nonce":"cdb755f5a9","urls":{"assets":"https:\/\/tipic.it\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/tipic.it\/en\/wp-json\/"},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"}},"facebook_sdk":{"lang":"en_US","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/tipic.it\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}};
var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}}},"version":"3.13.2","is_static":false,"experimentalFeatures":{"e_dom_optimization":true,"e_optimized_assets_loading":true,"e_optimized_css_loading":true,"a11y_improvements":true,"additional_custom_breakpoints":true,"theme_builder_v2":true,"landing-pages":true,"page-transitions":true,"notes":true,"loop":true,"form-submissions":true,"e_scroll_snap":true},"urls":{"assets":"https:\/\/tipic.it\/wp-content\/plugins\/elementor\/assets\/"},"swiperClass":"swiper-container","settings":{"page":[],"editorPreferences":[]},"kit":{"active_breakpoints":["viewport_mobile","viewport_tablet"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description"},"post":{"id":4122,"title":"Customer%20Experience%20Design%20for%20Albed","excerpt":"","featuredImage":"https:\/\/tipic.it\/wp-content\/uploads\/2023\/05\/tipic_albed_archetype_1200-844x1024.webp"}};
