Corporate identity and culture in a service perspective for KanbanBOX
Helping a Lean Management leader in designing their own service
Sector
Supply chain managment software
Summary
- Analysis of the ecosystem and value exchanges
- Analysis of internal and external stakeholders and their journeys
- Definition of the values of own organizational culture
- Alignment in a team service experience perspective
The need
KanbanBOX is the world leading software for the digital Kanban, a fundamental tool of supply chain's Lean management . On the occasion of its rebranding, KanbanBOX felt the need to review its identity values to audit its value proposition and the service experience of its users and stakeholders, aligning a rapidly growing young team.
The insight
Value Proposition Design is a phase of Business Design dedicated to define the value proposition of a business. Explaining a value proposition means focusing on the main stakeholders, their personas, outlining their job-to-be-done, gains and pains and framing them in a holistic service experience framework to align the team around the identity, values and intentions of an organisation, sharing the language and motivating the team to compete together for a common goal with one voice.
The solution
We assisted the KanbanBOX team in a co–design process facilitating the joint-discussion on the values and the reasons of the business idea, on the stakeholder behaviors and on the nature of their ecosystem, in order to express the values that fuel the business identity and its projection towards the future.
We ideated a work path using different and personalized canvases in order to accompany the KanbanBOX team in a process of drafting its values, identity elements, intentions, values by sharing experiences and points of view to build a holistic vision of the organization that was shared by all internal stakeholders.
In this case, we mixed our Innovation by Design approach with the frameworks developed by the Platform Innovation Kit by M. Walter, N. Dumas, S. Frost and A. Friede.
Our intervention
A fast and effective path based on collaboration: 4 phases, three co-creation sessions with the client and a fourth phase of strategic synthesis.
Phase 1
Who, what and where
The first day of the workshop was dedicated to focusing on “Who, What and Where” through a shared overview of the business ecosystem, the competitive scenario and the identification of stakeholders. We mapped the perceived as-is of the work team with the aim of aligning the team on the contents.
Phase 2
How and why
The second day of the workshop was dedicated to “How and why” with the aim of showing the actors involved, their sought-after advantages and the problems they want to solve, and define their path thanks to the service offered by KanbanBOX.
Phase 3
Value
The third day of the workshop was dedicated to values and identity, to summarise the work carried out in the previous moments and the reasons that fuels the vision of the future of the team in a coherent vision and mission of KanbanBOX.
Phase 4
Restitution
The last phase was dedicated to the synthesis and strategic return of the work carried out with a particular focus on the values, identity and porpouse of KanbanBOX (what is KanbanBOX, reason why, what we do, how we do it, our values, our identity, our target).
Strategic Analysis sessions with the KanbanBOX team
Client
KanbanBOX
Sector
Software di supply chain managment
Tipology
Enhance
Modality
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