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We are an innovation designers’ team

Design mindset, innovation methodologies and business tools to solve market challenges.

Tipic's Business Design Approach

We act cross-sectionally talking with the management, connecting skills, getting hands-on.

To do this we act in multidisciplinary teams embracing ambiguities and working directly on the development of solutions.

We use the creativity and intelligence of Italian design, combined with a continuous study of the market, context and business practices, to help our customers to develop contemporary projects that last over time in a world that changes quickly.

is a team sport.

Angele Beausoleil,
Business Design Initiative  Director at Rotman School of Business

We have an "open" approach that combines a solid direction of innovation processes with, when necessary, the involvement of external actors: partnerships with other companies, start-ups and research entities.

Why design?

Innovation by Design

Why Design? Innovation doesn’t happen by itself; and design is an excellent catalyst for this purpose: it facilitates the identification of problems to intervene on the processes that influence them, helps to imagine scenarios and build a vision, facilitates co-design and stimulates people to visualize the impact of change.

We set our projects and processes with an economic/managerial point of view. We act in a practical and empathic way, both in relation to the business context and the market.

We listen to people, study processes and let ourselves be guided by the needs of human beings as well as by financial margins, analyses and market trends.

We support the management using visual and collaborative tools that allow us to facilitate the exchange of ideas and information, making tangible the co-design in the company, developing insights into briefing and turning them into operational programs.

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