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As-is analysis of a key process in the brand proposition
Redesign of the process from a digital perspective
Defining kpi's as support for corporate culture
Integration of a cloud solution into the business ecosystem
The need
Create a digital tool to support the contract commercial network in presenting the brand's wide range of finishes, making it easy and intuitive the customization of project presentations.
The insight
We have designed a digital experience that supports the proposal of the contract and of the brand network in dealing with the combination of materials, giving freedom to the user while maintaining an invisible control over the visual result.
In doing so, we have introduced a new analytical tool in the company, which can gather valuable insights on discussions about finishes, to better contextualize the company data, and to inform on customer experience decisions.
The solution
We created an independent tool capable of composing, with extreme ease of use, customized moadboards of high aesthetic level to support the creation of commercial project presentations, showing the experience in every detail.
We have designed a "cloud" application that allows the company to enlarge the number of users by making the application accessible from all main devices, regardless of the geographical location of the users.
The finishes Moadboarder allows the user to compose, on the basis of a series of presets proposed by the interface, infinite custom mooodboards with the finishes of the brand, which can be periodically updated through an access dedicated to an administrator.
To make it possible to further customize the moodboards, the tool allows users to add their own finishes through images of the appropriate size and format.
All image uploads, both by the customer and by the administrator, take place intuitively through a few steps and with the support of the most recent drag & drop technologies, making the dragging and filling interactions smart and intuitive.
An integrated analytics tool allows users to have feedback on their behavior over time, in order to give contract employees (retailers or designers) a look on the proposals and on their approach to the materials choice, both in an absolute sense and generating critic parallels.
The data in the video are samples, they do not represent real values.
Reading the configuration data, Arclinea has the chance to establish an informed and analytics-based dialogue with its network and collect valuable insights that add a reading dimension to the sales results.
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