Italian Gestures Compendium
We Italians have made it a trademark
With gestures we give words a deeper meaning.
New energy to the verbs.
To the phrases a soul that goes beyond the sum of the meanings.
Perfect
Oh my god
Who knows
Money money $
Let's eat spaghetti
Good
What do you want?
Perfect
Oh my god
Who knows
Money money $
Let's eat spaghetti
Good
What do you want?
The voice without a gesture, even imagined, remains cold and distant.
The gesture is the search for contact, an extension of a thought.
“I love you” is not enough if there is not the touch of a hand .
Look at that
Imho
Are you crazy?
Tongue out
All Ok
Damn!
Winks 😉
Look at that
Imho
Are you crazy?
Tongue out
All Ok
Damn!
Winks 😉
A gesture is the discovery, the surprise and the sense of wonder.
It imitates an idea, a need, a desire.
It’s the intention to give a reflection in space.
The gesture likes participation and is inclusive, it anticipates and reveals meaning at the same time.
Like Italians.
Videos and Italian gestures graphic design were developed by Tipic for the teaser campaign of the open innovation project by Tipic with Zamperla, Sigmatek Italia, Biffi Boutiques: “Tipic Italian Gestures”
Sex
Woo-hoo!
Dunno
Special!
Coffee?
Hello
Nice to see you!
Sex
Woo-hoo!
Dunno
Special!
Coffee?
Hello
Nice to see you!
Alessio Alberini, for the Open Innovation project “Tipic Italian Gestures”