Speak from the heart, speak from the hands

Speak with gestures, with which we Italians we give shape to the emotions of dialogues

Italian Gestures Compendium

We Italians have made it a trademark
With gestures we give words a deeper meaning.
New energy to the verbs.
To the phrases a soul that goes beyond the sum of the meanings.

The voice without a gesture, even imagined, remains cold and distant.
The gesture is the search for contact, an extension of a thought.
“I love you” is not enough if there is not the touch of a hand .

A gesture is the discovery, the surprise and the sense of wonder.
It imitates an idea, a need, a desire.
It’s the intention to give a reflection in space.
The gesture likes participation and is inclusive, it anticipates and reveals meaning at the same time.
Like Italians.

Videos and Italian gestures graphic design were developed by Tipic for the teaser campaign of the open innovation project by Tipic with Zamperla, Sigmatek Italia, Biffi Boutiques: “Tipic Italian Gestures”
Alessio Alberini, for the Open Innovation project “Tipic Italian Gestures”

Videos and Italian gestures graphic design were developed by Tipic for the teaser campaign of the open innovation project by Tipic with Zamperla, Sigmatek Italia, Biffi Boutiques: “Tipic Italian Gestures”.

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