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Desirable future perspectives

Desirable future perspectives

Desirable future perspectives

Imagination and creativity as a boost to an innovation process

Often, we hear that imagination and creative thinking are strategic skills to be integrated into organizations. But what makes them strategic competencies? An enterprise capable of imagining itself away from time triggers medium- to long-term reasoning about what it would like to achieve while creative thinking works out paths to get there. Imagination hypothesizes different possible goals and creative thinking finds paths to make them concrete.

To desire means to perform an action because we like the idea of the effects that might result from it

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