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Corporate Purpose identifies the "reason for being" of the organization and the people within it. That life meaning that motivates them by driving them to concrete and cohesive action. Carrying out this exercise will help you define your corporate purpose as a motivational drive that engages people toward a common goal.
Understanding why we do what we do is the starting point, not the ending line
How to use the Our Purpose Toolbox
1. First Step
Define what, as a company, you uniquely know how to do; use the results of the My Purpose Canvas to reflect on what the people who make up your organization are passionate about; investigate how the company creates and can create economic value; outline what the real needs of your ecosystem are. The answers you have found will allow you to compile the intersections between the four main areas of the Our Purpose Canvas.
2. Second Step
Define your purpose through a statement that is clear and explicit. The Purpose Statement will guide you in defining your purpose by highlighting its essential features; it is a great tool for engagement at the organizational as well as personal level. Being able to make a statement of your Purpose means you have the ability to communicate and share it in its entirety without misunderstanding.
Is this tool right for you? Tell us about yourself and try it!
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