Making a concise overview that accurately describes the delivery system of a business, product, or service
The Service Blueprint will help you make a concise overview that accurately describes the system of a business, product or service, and visualize the entire delivery process, listing all the activities performed by the different actors involved in each of its phases. It is a mapping tool that punctually analyzes and illustrates the operational steps of the process in a way that makes it understandable to all the people involved within it, so that they can deal with it objectively regardless of their individual role or point of view.
Have an overview of the offer and the activities needed to make it operational: people, products (physical or digital) and processes
How to draw a Service Blueprint
Service blueprints can take a variety of graphic guises, more or less articulated.
Whatever the graphic form and extent, each service blueprint consists of a few basic steps that you will find in our Service Blueprint template:
1. First Step
Taking a cue from the Journey Map, list all the steps, decisions, activities and interactions that stakeholders make as they interact with your business, product or service.
2. Second Step
If time is a key variable in your project, an estimated duration should be represented for each action task by stakeholders.
3. Third Step
Define the flow of actions to be taken by each actor in the system along the process, highlighting those that are visible to the user/beneficiary (above the line of visibility) and those that occur in the back-office (below the line of visibility).
4. Fourth Step
Define all the supporting processes that support the internal team in delivering the service. This part includes everything that needs to take place for all the previous processes to occur.
5. Fifth Step
Identify evidence, which is what stakeholders come into contact with. While evidence is the first item on the list, it is usually the last to be included.
6. Sixth Step
Identify evidence, which is what stakeholders come into contacts with. While evidence is the first item on the list, it is usually the last to be included.
