Define the elements to build an effective narrative
Framing a coherent narrative allows you to attract new potential customers and investors. The Storytelling for Business toolbox will help you define the necessary elements of your story from your target audience in order to design an effective and engaging narrative.
Know your audience, define your goals, and create a story that will leave a mark
How to use the Storytelling for Business Toolbox
Audience Persona
1. First step
Define the audience you are targeting. What are its values, problems, needs, and desires?
2. Second step
Keep your audience in mind when structuring the narrative. What does they already know that might bore them and what does they not know that might interest to them?
Storytelling Canvas
1. First step
Summarize and report the key elements of your story. What am I talking about, who am I talking to?
2. Second step
Choose the information architecture that best suits your purpose and audience and design the storyboard.outside.
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