Describing how a business, product, or service is delivered through a service blueprint.
The Service Blueprint helps you understand a business, product, or service. It shows how a product is made and delivered. It visualize indeed the entire process and the activities performed by the different actors involved in each of its stages.
The Service Blueprint is a map that shows how a service works. It helps everyone involved understand the service's internal and external processes, how they connect, and where value is added.
Co-designing a service blueprint is a strategic moment in the value creation design. It also motivates the people in the organization because it shares a picture of the service and the role of each one in it
Designing an overview of the service offered and the activities needed to make it operational: processes, people, physical or digital products
How to draw a Service Blueprint
You can customize service blueprints to suit your organization's needs. Here we offer a version that contains the most common core elements.
1. First Step
Taking a cue from the Journey Map, list all the steps, decisions, activities and interactions that stakeholders make as they interact with your business, product or service.
2. Second Step
If time is a key variable in your project, account for an estimated duration of time for each action taken by stakeholders.
3. Third Step
Define the flow of actions by each player along the process. Then highlight those that are visible to the user/beneficiary (above the visibility line) and those that occur in the back-office (below the visibility line).
4. Fourth Step
Define in the service blueprint all the supporting processes that support the internal team in delivering the service. This part includes everything that needs to take place for all the previous processes to occur.
5. Fifth Step
Identify evidence, which is what stakeholders come into contact with. Actually evidence is the first item on the list, but it is usually the last to be included.
6. Sixth Step
Identify interactions and synergies between different plans. To do that pay attention to opportunities that arise in joining processes and coordinating workflows.
